How do you design a great food business?

This series of workshops will give you a starter-pack of tools and taster into the mindset that creates innovative food products.

Each workshop provides a hands-on introduction into the methods and. tools to evaluate food consumers needs and the creative design of innovative food products, services, and business models that meet their needs.

During the session, you will actively participate in an interactive exercise where you:

create a customer empathy map and persona profile
applying the four-action framework to develop a food product prototype
use tools such as lean canvas to develop your business model
explore case studies of how successful food entrepreneurs have used these methods to create innovative products, services and business models.

Facilitated by:

Prof Hamish Gow

Professor in Agribusness

Massey Business School

Amos Palfreyman

Business Development Manager

FoodHQ

This event is brought to you by:

Kaipara Kai Hub (funded by Kaipara District Council and Provincial Growth Fund)

Massey Business School

Food Innovation Taster Tour #3

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